{"id":7290,"date":"2025-11-25T13:03:24","date_gmt":"2025-11-25T13:03:24","guid":{"rendered":"https:\/\/tasteology.pt\/?p=7290"},"modified":"2025-11-25T13:26:19","modified_gmt":"2025-11-25T13:26:19","slug":"third-wave-of-coffee","status":"publish","type":"post","link":"https:\/\/tasteology.pt\/en\/noticias\/terceira-onda-do-cafe\/","title":{"rendered":"The third wave of coffee"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"7290\" class=\"elementor elementor-7290\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89bd128 e-flex e-con-boxed e-con e-parent\" data-id=\"89bd128\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8c916ca elementor-widget elementor-widget-heading\" data-id=\"8c916ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Movement that Changed Everything<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0492a elementor-widget elementor-widget-text-editor\" data-id=\"1f0492a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The third wave of coffee represents a new era in the way coffee is produced, prepared and enjoyed. After decades in which coffee was treated as a product for fast consumption, this movement has put specialty coffee at the center of attention, valuing the producer, the origin and every detail of the process.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24413d5 elementor-widget elementor-widget-heading\" data-id=\"24413d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What is the Third Wave of Coffee?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468bc65 elementor-widget elementor-widget-text-editor\" data-id=\"468bc65\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The term <em>Third Wave Coffee<\/em> was introduced in 2002 by <a href=\"https:\/\/www.instagram.com\/trishrothgeb\/\" rel=\"nofollow noopener\" target=\"_blank\">Trish Rothgeb<\/a>, an American roaster, to describe the growing appreciation of coffee as an artisanal product.<\/p><p>In the third wave, coffee is no longer just a <em>commodity<\/em> and is treated as a food of controlled origin. Each stage - from planting, harvesting and roasting to extraction - is seen as part of a process that directly influences the final taste.<\/p><p>Traceability, sustainability and the direct relationship between producers and roasters have become essential elements. The aim is simple: to offer a cup that tells the full story of coffee.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4157013 elementor-widget elementor-widget-heading\" data-id=\"4157013\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Three Waves of Coffee<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8747086 elementor-widget elementor-widget-text-editor\" data-id=\"8747086\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4>First Wave<\/h4><p>Popularization of instant coffee and home consumption. Focus on convenience and price.<\/p><p>Example: Classic lots found in department stores.<\/p><h4>Second Wave<\/h4><p>Introduction of large international chains such as Starbucks. Emphasis on experience, atmosphere and personalization.<\/p><h4>Third Wave<\/h4><p>Coffee as an artisanal product, with a focus on origin, controlled roasting and manual extraction methods.<\/p><p>Micro-roasting now appears and the concept of <a href=\"https:\/\/tasteology.pt\/en\/doubts\/a-beginners-guide-to-the-world-of-specialty-coffee\/\">specialty coffee<\/a>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bf28cdf e-con-full e-flex e-con e-child\" data-id=\"bf28cdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0c32bcf e-con-full e-flex e-con e-child\" data-id=\"0c32bcf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2916ba7 elementor-widget elementor-widget-heading\" data-id=\"2916ba7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Recognize a Third Wave Coffee Shop<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86a9861 elementor-widget elementor-widget-text-editor\" data-id=\"86a9861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A third-wave coffee shop is distinguished by its attention to detail, transparency and honesty in the process<\/p><p>Main signs:<\/p><ul><li><strong>Single origin grains:<\/strong> each lot indicates the country, region and producer or farm.<\/li><li><strong>Toast:<\/strong>\u00a0generally lighter, to preserve the sensory notes.<\/li><li><strong>Manual methods:<\/strong> Chemex, V60, AeroPress, etc.<\/li><li><strong>Specialized baristas:<\/strong> professionals who understand the impact of grinding, temperature and extraction time.<\/li><li><strong>Transparency:<\/strong> the customer knows where the coffee comes from and how it was processed.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2d88fb5 e-con-full e-flex e-con e-child\" data-id=\"2d88fb5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c4b100 elementor-widget elementor-widget-image\" data-id=\"7c4b100\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"1707\" src=\"https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-scaled.jpg\" class=\"attachment-full size-full wp-image-7664\" alt=\"\" srcset=\"https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-scaled.jpg 2560w, https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-300x200.jpg 300w, https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-1024x683.jpg 1024w, https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-768x512.jpg 768w, https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-1536x1024.jpg 1536w, https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-2048x1365.jpg 2048w, https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-18x12.jpg 18w, https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/terceira-onda-do-cafe-600x400.jpg 600w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfa8309 elementor-widget elementor-widget-heading\" data-id=\"cfa8309\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Impact of the Third Wave of Coffee in Portugal<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a5a405 elementor-widget elementor-widget-text-editor\" data-id=\"5a5a405\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Portugal followed this revolution later, but with increasing strength. In recent years, the number of micro-roasters and specialty caf\u00e9s has increased significantly.<\/p><p>Cities such as Lisbon and Porto have become centers of reference, with spaces dedicated to education and coffee culture.<\/p><p>Tasteology is part of this change. Through<a href=\"https:\/\/tasteology.pt\/en\/coffee-barista-services\/\"> consultancy, training and events<\/a>, promotes the appreciation of specialty coffee and the professional development of baristas.<\/p><p>Events such as <a href=\"https:\/\/portocoffeeweek.pt\/\" target=\"_blank\" rel=\"noopener nofollow\">Porto Coffee Week<\/a>\u00a0 are an example of how the movement has gained ground and recognition, bringing together professionals, roasters and consumers in a week-long event celebrating coffee culture in Portugal.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9490a6f elementor-widget elementor-widget-heading\" data-id=\"9490a6f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Fourth Wave: The Future of Coffee<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d9a409 elementor-widget elementor-widget-text-editor\" data-id=\"6d9a409\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The fourth wave is beginning to take shape based on three pillars:<\/p><ul><li><strong>Sustainability:<\/strong> Regenerative agricultural practices and fair trade.<\/li><li><strong>Science<\/strong>: Greater precision in roasting and extraction, using technology and analysis of details such as TDS<\/li><li><strong>Connection<\/strong>: Sharing knowledge between producers, baristas and consumers.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a812a5 elementor-widget elementor-widget-text-editor\" data-id=\"1a812a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tThe future of coffee lies in combining quality, ethics and innovation.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abc913d elementor-widget elementor-widget-text-editor\" data-id=\"abc913d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The third wave of coffee has changed the way the world sees this drink. Today, each cup represents the efforts of those who grow, roast and serve it with purpose.<\/p><p>At Tasteology, we believe that coffee is culture, technique and passion. We work every day to create experiences that reflect this movement, from the service of professional baristas to events and training dedicated to the coffee community.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>The third wave of coffee represents a new era in the way coffee is produced, prepared and enjoyed.<\/p>","protected":false},"author":0,"featured_media":7660,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[116,55],"tags":[121,124,70],"class_list":["post-7290","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","category-noticias","tag-cafe-de-filtro","tag-faq","tag-origens"],"jetpack_sharing_enabled":true,"jetpack_featured_media_url":"https:\/\/tasteology.pt\/wp-content\/uploads\/2025\/11\/rod-long-I79Pgmhmy5M-unsplash-scaled.jpg","_links":{"self":[{"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/posts\/7290","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/comments?post=7290"}],"version-history":[{"count":23,"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/posts\/7290\/revisions"}],"predecessor-version":[{"id":7673,"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/posts\/7290\/revisions\/7673"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/media\/7660"}],"wp:attachment":[{"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/media?parent=7290"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/categories?post=7290"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/tasteology.pt\/en\/wp-json\/wp\/v2\/tags?post=7290"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}